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Designing ad experiences that turn attention into advertiser value for the #1 local news app in the U.S.

Details

My Role: Product Designer

Timeline: 2025 Fall - Present

Overview

I design and ship ad experiences across NewsBreak, adapting proven ad formats and interaction patterns to our content ecosystem while using experimentation to improve engagement and monetization.

Context

Advertising is part of the NewsBreak experience

As NewsBreak expanded its advertising capabilities, my work focused on three areas: adapting formats to different advertiser needs, designing interactions around user attention, and building a consistent system that could scale.