Liandong Zhou - Product Designer

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Designing ad experiences that turn attention into advertiser value for the #1 local news app in the U.S.

Details

My Role: Product Designer

Timeline: 2025 Fall - Present

Overview

I design and ship ad experiences across NewsBreak, improving how ads look, behave, and convert across the product.

Context

Advertising is part of the NewsBreak experience

Advertising powers NewsBreak and appears throughout the product alongside news and local content. As the ad business expanded, my work evolved across three areas: new ad formats, context-aware experiences, and a scalable design system.

Ad Formats

Expanding NewsBreak’s ad experiences

I designed new ad experiences for a growing range of advertiser needs—from app installs to commerce.

Ad Experience

Designing ads for different moments

How an ad should behave depends on where users encounter it. I adapted each experience to its surrounding content—from native treatments in feeds and video to more distinct experiences in articles and rewarded ads.